SOCIAL MEDIA STRATEGY

For Nonprofits and Higher Education Organizations

Social Media can be a powerful tool for storytelling, community-building and amplifying messaging and calls-to-action. However, it is not without it's challenges. This is why developing a social media strategy is crucial to integrating social media into your broader communications.

IDENTIFY CHALLENGES AND OPPORTUNITIES

Many organizations don’t have the personnel, time, or clear vision for how they want to use Social Media effectively, or they may be limited by a lack of resources or administrative support. By outlining some of your key challenges and opportunities, you can begin to shape the direction of your strategy in order to successfully meet your goals.

Strategy%20mockup_edited.jpg
Image by Carlos Muza

UNDERSTAND WHERE YOU ARE


Even for those organizations that have the resources, personnel and support, Social Media can still be challenging to use effectively. Knowing your audience, studying the leaders and utilizing analytics can be crucial steps to developing a social media strategy with impact.

BOOST AWARENESS AND ENGAGEMENT

A clear social media strategy can help strengthen your brand, increase buy-in from your audience and improve consistency in engagement and reach.

Strategy%20mockup%202_edited.jpg

#STRATEGY

IMG_20191028_114928.jpg
IMG-20191028-WA0010.jpg
IMG-20191028-WA0009.jpg
IMG_20191028_114348.jpg
IMG_20191028_114923.jpg

Creating an Intentional Approach to Social Media

During a presentation at the Conference for the Association for the Advancement of Sustainability in Higher Education (AASHE), we gave a behind-the-scenes look at our social media strategy for Sustainable UF (@sustainableuf) with over 100 attendees.

Business Supplies Design
Image by Howard Bouchevereau
Image by Alex Suprun

©2019 by Hannah Ulloa. Proudly created with Wix.com

IMG_20191028_114923.jpg