SOCIAL MEDIA STRATEGY
For Nonprofits and Higher Education Organizations
Social Media can be a powerful tool for storytelling, community-building and amplifying messaging and calls-to-action. However, it is not without it's challenges. This is why developing a social media strategy is crucial to integrating social media into your broader communications.
IDENTIFY CHALLENGES AND OPPORTUNITIES
Many organizations don’t have the personnel, time, or clear vision for how they want to use Social Media effectively, or they may be limited by a lack of resources or administrative support. By outlining some of your key challenges and opportunities, you can begin to shape the direction of your strategy in order to successfully meet your goals.
UNDERSTAND WHERE YOU ARE
Even for those organizations that have the resources, personnel and support, Social Media can still be challenging to use effectively. Knowing your audience, studying the leaders and utilizing analytics can be crucial steps to developing a social media strategy with impact.
BOOST AWARENESS AND ENGAGEMENT
A clear social media strategy can help strengthen your brand, increase buy-in from your audience and improve consistency in engagement and reach.
Creating an Intentional Approach to Social Media
During a presentation at the Conference for the Association for the Advancement of Sustainability in Higher Education (AASHE), we gave a behind-the-scenes look at our social media strategy for Sustainable UF (@sustainableuf) with over 100 attendees.